Located at the heart of Logan Square, we are a Hispanic family-owned business.
Growing up, we were raised to shop ‘Bueno, Bonito, y Barato,’ or ‘Good, Nice, and Cheap.’ Back in the day, that meant shopping at thrift stores. It meant spending hours digging through racks of clothing all while hoping we didn’t run into someone we knew. That’s why, when the opportunity came, we knew we wanted to create something different. We wanted a place where people weren’t embarrassed to go inside, that had a good ambiance, and you didn’t need to sift through so many clothes to find something good.
That’s why we called it like the Lost City of Gold. We wanted to create a legendary place filled with treasures. We welcome you to get lost at El Dorado and hunt for treasures with us.